Digital (R)evolution

Digital (R)evolution

by Yuri B. Aguiar
Released June 2020
Publisher(s): Wiley
ISBN: 9781119619734

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Book description

Why digital transformation is necessary and how to develop and execute a successful digital transformation strategy

Even though the term ‘Digital Transformation’ is prevalent throughout the current business landscape, various misunderstandings and misconceptions are often attached to it. Everyone agrees that digital transformation is essential for any enterprise, but few can define what it actually means to the modern business. Digital transformation does not specifically or exclusively define the consequences of digital technology. The term refers to the fact that technology, which happens to be digital, enables people to solve their traditional problems with digital solutions. It’s not to say that their problems could not be solved using the older methods, they simply prefer the new way. Digital (R)evolution: Strategies to Accelerate Business Transformation explains why digital transformation is necessary and provides a framework for executing an effective implementation strategy.

Filing a significant gap in current knowledge, this timely book helps senior executives and technology leaders create practical strategies which, when correctly applied, lead to successful digital transformation. Author Yuri Aguiar, Chief Innovation and Transformation Officer at The Ogilvy Group, shares his real-world insights on developing new, digital-based business models and internal processes. Written in clear, straightforward language, this valuable guide:

  • Serves as a blueprint for successful digital transformation in any enterprise or organization
  • Addresses the strategy and governance requirements of businesses regardless of industry
  • Features in-depth, firsthand examples of various transformation strategies
  • Explains the factors than cause strategies to succeed or fail

Digital (R)evolution: Strategies to Accelerate Business Transformation is a much-needed resource for C-suite executives, corporate board members, corporate attorneys, investors, and venture capitalists.

Table of contents

  1. COVER
  2. FOREWORD
  3. PREFACE
    1. Definition of Work Is Changing
    2. Do Not Ignore the Emotional Component
    3. Ecosystems of Disruption
    4. Hope for the Best, Prepare for the Worst
  4. ACKNOWLEDGMENTS
  5. Chapter 1: Drivers of Change
    1. Brass Ring or Black Hole?
    2. Mechanics of Transformation
    3. Levels of Transformation
    4. On the Ground and in the Trenches
  6. Chapter 2: Focus and Discipline
    1. Brace for Impact
  7. Chapter 3: Idea Incubation
    1. Overcoming the Natural Inclination to Avoid Risk
    2. You Can't Just Wing It
    3. Inside the Incubator
    4. The QRate Template
    5. Lessons from the Field
  8. Chapter 4: Operational Excellence
    1. Learning from Data
    2. Earning Trust and Building Confidence
    3. Response Time vs. Resolution Time
  9. Chapter 5: Customer-Driven Change
    1. Digital Alchemy
    2. Automated Customer Services
    3. Basic Principles of Transformation
    4. Know Thyself
    5. Real-World Examples and War Stories
  10. Chapter 6: Strategy vs. Execution
    1. A Blend of Science and Sentiment
    2. Setting Strategy
  11. Chapter 7: Hire Captains, Not Kings or Queens
    1. The Kid in the Corner
    2. The Man with Blue Hair
    3. The Receptionist
    4. Neha and Rahul
  12. Chapter 8: Integrated Ecosystems
    1. Making the Case for Collaboration
    2. Don't Make Assumptions
    3. When Life Gives You Lemons…
    4. Communities of Practice
    5. Social and Collaboration Tools
    6. Innovation Targets
    7. Key Success Factors
    8. Great Execution Eats Strategy for Lunch!
    9. Lessons Learned on Execution
    10. Dealing with an Informed and Intelligent Audience
    11. Dealing with a Knowledgeable Audience
    12. Global Research Use Case
    13. More Lessons Learned: When Business Strategy Is the Only Driver of Transformation
    14. Using Machine Learning to Solve the Information Overload Challenge
    15. The Future of Collaboration
  13. Chapter 9: Digital Proficiency and Innovation
    1. Here Come the Robots
    2. A Long and Winding Road
    3. Innovation and the Agility Paradox
  14. Chapter 10: Are You “Digitally Determined” or “Digitally Distraught”?
    1. Why Digital Transformation Seems Confusing
    2. Agent of Change
    3. Three Fundamental Objectives
    4. Key Strategic Elements and Success Factors
    5. Forging a Transformation Reality
    6. Determined or Distraught?
    7. Tone from the Top
    8. Notes
  15. Chapter 11: Use Case: The Smart City
    1. An Infinite Universe of Moving Parts
    2. Safety First
    3. Six Areas of “Smartness”
    4. Four Stages of Evolution
    5. Note
  16. Chapter 12: Looking Ahead: Runway or Precipice?
    1. Artificial Intelligence
    2. Blockchain
    3. Robotics
    4. Virtual Reality
    5. Big Data
    6. Cloud
    7. Internet of Things
    8. Marketing Automation and Programmatic Advertising
    9. Don't Get Fooled Again…
  17. Chapter 13: AI: The Elephant in the Room
    1. What Artificial Intelligence Is and Isn't
    2. Adaptive Business Process Transformation
    3. Debunking Myths About Artificial Intelligence
    4. Finding Needles in Haystacks
    5. Will AI Replace Your Employees?
    6. Is There a Difference Between AI and Data Science?
    7. Skills You Need to Become a Data Scientist
    8. AI is Part of the Emerging DARQ Stack
    9. Notes
  18. AFTERWORD
    1. Data about Digital Transformation
    2. Tools and Techniques
    3. Digital Identity
    4. Note
  19. ABOUT THE AUTHOR
  20. INDEX
  21. END USER LICENSE AGREEMENT

Product information

  • Title: Digital (R)evolution
  • Author(s): Yuri B. Aguiar
  • Release date: June 2020
  • Publisher(s): Wiley
  • ISBN: 9781119619734