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Digital Sense by Brian Solis, Chris J. Snook, Travis Wright

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11Social Business Strategy for HR

Social Recruiting

There are a few other areas where social media can have as tremendous an impact than in customer service and human resources. In this chapter we will briefly touch on some strategies, resources, and tactics for making those areas of your business socially savvy and filled with digital sense.

According to the Jobvite Recruiter Nation survey of 2015, relationships are the key to most hires at the organizations surveyed. Recruiters are facing an increasingly demanding and competitive talent market.1 Consider the following statistics:

  • 95 percent of recruiters anticipate the job market to remain or get more competitive.
  • Over a quarter of companies anticipate hiring 100-plus people in the next 12 months.
  • 30 percent of recruiters report an average employee tenure of just 1 to 3 years.

Today's dynamic recruiter uses every tool available to connect with job seekers.

  • Only 4 percent of recruiters are not using social media in recruiting efforts (Figure 11.1).
  • 72 percent of recruiters say data analytics is somewhat or very important in the hiring process.
  • 19 percent of recruiters find quality hires via mobile career sites.

To recruit and retain the perfect fit, recruiters must prioritize relationships.

  • After referrals (78 percent), recruiters find their best candidates through social and professional networks (56 percent) and ...

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