O'Reilly logo

Digital Signage Broadcasting by Lars-Ingemar Lundstrom

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5

CONTENT DISTRIBUTION

There has always been a need to distribute advertising content to stores and other public places. The traditional way has been to send posters and other printed signs by physical mail to their destinations. Then the staff has to hang the advertising in the right place. People also have been necessary to set up outdoor advertising based on large printed posters.

Using electronic screens, such as TV sets, to replace the printed medium has introduced much more dynamic possibilities to advertise and to bring information to the customers. That has evolved into digital signage with even more distribution options.

MANUAL CONTENT DISTRIBUTION

Once, the only way to distribute electronic business media was to send VHS cassettes ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required