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Digital Signage by Jimmy Schaeffler

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6     Who’s Right for Digital Signage?

Digital signage is about controlling the environment by controlling the message.

—Laura Davis-Taylor, co-author, Lighting Up the Aisle: Principles and Practices for In-Store Media

It’s difficult to imagine a place where people congregate that could not benefit from an appropriate message delivered via a well-placed digital sign. Thus, the audience of those that can implement—and those that can receive—the digital signage experience is smaller in the beginning, but, ultimately, longer term, extremely broad based. Further, the groups of those that can benefit from digital signage deployments range from large brand marketers to advertising agencies, to retailers, to clergy, to system integrators, to investors, ...

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