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Digital Signage by Jimmy Schaeffler

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7     Choosing a Digital Signage Configuration

There are pros and cons to each [of the ownership] models, and we can’t stress enough how critical it is for you to determine which one is right for you up front. Not only will you save yourself and your company a great deal of time, you’ll also save money and hassle.

—Adrian Weidmann, co-author,Lighting Up the Aisle Principles and Practices for In-Store Media

Two key methods of deployment are available for those wishing to implement a digital signage system. The first involves the so-called “turn-key” plan, whereby the site owner runs the show, or one company is tasked by the site owner or controlling company to develop and implement the entire deployment of the digital signage system. A variation ...

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