CHAPTER 18

Interactive Television (iTV)

What are some of the major creative hurdles that developers of iTV programming are faced with?

In creating interactive programming for television, what kinds of enhancements work best, and what tends to detract from the linear content?

Is it possible to develop effective interactive enhancements for a drama, and if so, how can this be done in a way that does not interfere with the core program?

WINNING OVER THE COUCH POTATO

OK, Mr. or Ms. Couch Potato, which will it be?

•  The chance to compete with other viewers and win prizes in a trivia competition based on the TV show you are watching?

•  The chance to see highly personal and emotional “bonus” material from the point of view of one of the characters ...

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