CHAPTER 13

The Internet

What are the unique characteristics of the Internet, and how can you make the most of them when creating entertainment content for this medium?

In terms of story-based entertainment on the Internet, what do users find particularly attractive and what kinds of things risk being kisses of death?

What are some effective techniques that can be used on the Internet to combine entertainment with other objectives, such as teaching, promoting, or informing?

A PREMATURE FUNERAL

If the Internet were a human being instead of a communications medium, it would probably be undergoing psychiatric treatment by now, suffering from an identity crisis of massive proportions.

Beginning life in obscurity, and with an entirely different name—ARPANET—it ...

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