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Digital Supply Networks: Transform Your Supply Chain and Gain Competitive Advantage with Disruptive Technology and Reimagined Processes
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Digital Supply Networks: Transform Your Supply Chain and Gain Competitive Advantage with Disruptive Technology and Reimagined Processes

by Amit Sinha, Ednilson Bernardes, Rafael Calderon, Thorsten Wuest
July 2020
Intermediate to advanced content levelIntermediate to advanced
288 pages
8h 44m
English
McGraw-Hill
Audiobook available
Content preview from Digital Supply Networks: Transform Your Supply Chain and Gain Competitive Advantage with Disruptive Technology and Reimagined Processes

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CONNECTED CUSTOMER

Customers are the key to any business, the prime reason for a company to exist! In the current digital era, customers are no longer passive buyers of products at the end of the value chain, but active partners throughout the lifecycle of the products and their associated services. The connected customer is part of the connected world through advanced technology and collaborative applications. In this chapter, we will discuss the changing customer dynamics in the current age of personalization; we will illustrate the customer connect part of traditional supply chain management (SCM), followed by the impactful changes through ...

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Publisher Resources

ISBN: 9781260458206