Digital Supply Networks: Transform Your Supply Chain and Gain Competitive Advantage with Disruptive Technology and Reimagined Processes

CONNECTED CUSTOMER

Customers are the key to any business, the prime reason for a company to exist! In the current digital era, customers are no longer passive buyers of products at the end of the value chain, but active partners throughout the lifecycle of the products and their associated services. The connected customer is part of the connected world through advanced technology and collaborative applications. In this chapter, we will discuss the changing customer dynamics in the current age of personalization; we will illustrate the customer connect part of traditional supply chain management (SCM), followed by the impactful changes through ...