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Digital Transformation Payday
book

Digital Transformation Payday

by Tim Bottke
December 2022
Beginner to intermediate content levelBeginner to intermediate
240 pages
6h 2m
English
Wiley
Content preview from Digital Transformation Payday

APPENDIX AA Lazy Reader's Guide to Key Digital Transformation Definitions from Practice and Science

As explained before there are more definitions of digital transformation out there than anyone can handle. To make your life easier, Tables A.1 and A.2 cluster the literature from management practice and science into our framework (except for the design/strategy cluster) and raise any professional services affiliation of the authors to better understand the marketing character of each publication.

TABLE A.1 Management practice definitions of digital transformation (selection/own summary).

Management Practice Digital Transformation Payday Elements (Selection of Highlights Across Sources) Professional Services Affiliation
Authors (Chronological) Catalysts/Drivers Reactants/Scope and Reaction Mechanisms/Processes Products/Outcomes
Kane et al. (2018, Abstract) “Adapting to the digital market environment and taking advantage of digital technologies to improve operations and drive new customer value” (p. 3). “[…] Digitally maturing companies do more than just run experiments” (p. 11). Case examples Yes
Davenport and Westerman (2018) “It is multifaceted and diffuse and doesn't just involve technology” (p. 4). “It requires foundational investments in skills, projects, infrastructure and, often, in cleaning up IT‐systems. It requires mixing people, machines and business processes” (p. 4). “No digital initiative is undertaken … if it doesn't fit the strategy closely and if ...
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Publisher Resources

ISBN: 9781119894179Purchase Link