CHAPTER 13Predictor Markets: Different Industries Require Different Labors for Payback
You likely wonder: “Do all the learnings discussed before also apply to my sector or industry?” Therefore, this naturally leads to our first predictor group. For sure, practical experience and common sense would imply that the intensity and timing of digital transformation is very different by sector. The great news is that, with the unique data underlying this book, we do not have to rely on such gut feelings. While looking into history obviously does not imply applicability for the future, we can at least simply check the past!
It Only Goes Upward (for Digital Transformation Replicable References)
Before we do that, let us investigate the overall development over time. Despite significant noise from the data from 2011 to 2020 (Figure 13.1), a positive trend in the average share of replicable references as our proxy for digital transformation (DIGITALPROXY) can already be identified visually (Figure 13.2), reflecting the suspected increase after the surge of the digital transformation hype (with the highest scores in 2017).
Not All Sectors Are Created Equal
The promised deep dive from the sector angle, now looking at industry categories, confirms our expectation based on hard data. The obvious candidates for being more digital (e.g., computer hardware, computer software and services, consumer durables, internet, media, and telecommunications) show very different trends and higher means ...