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Teil II: Metriken analysieren und interpretieren

In diesem Teil:

Kapitel 5

Einführung in die Welt der Metriken
Kapitel 6

Traffic-Quellen
Kapitel 7

Besuchereigenschaften
Kapitel 8

Besucherverhalten
Kapitel 9

Inhaltsnutzung
Kapitel 10

Spezifische Inhalte und digitale Kanäle
Kapitel 11

Metriken nutzen

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