DVRs will impact viewer behavior and thus ultimately the TV industry value chain and the business models. The increasing use of DVRs puts the current programming choice models and the implied business models of TV stations and of cable/satellite service providers in jeopardy.
—Loebbecke and Radke, Business Models and Programming Choice: Digital Video Recorders Shaping the TV Industry1
As advertisers lose the ability to invade the home, and consumers’ minds, they will be forced to wait for an invitation. This means that they have to learn what kinds of advertising content customers will actually be willing to seek out and receive.
—Henry Jenkins, Advertising Age Magazine2
We do think the DVR is an inelegant solution to recording ...