Appendix A. Advice for photographers
So far, in this book we have covered which photos to take, what to expect during different parts of the ceremony, and even the post-production workflow and presentation of images. But it wouldn't be complete if I didn't share the path that led me to where I am today. On my journey into wedding photography, I have made plenty of mistakes. I have also learned first hand what works and what doesn't.
Of all the advice I can give, not just to wedding but all photographers, two things come to mind. The first is to be willing to give before you receive. Life works in a cycle: whatever you invest in, will come back to you ten fold. Many people are willing to give IF they receive, but sometimes it takes sacrifice to reach out first. We may not get the results we expect, but often, good things will surprise us in return. The second is to treat each client and each shoot as the most important one ever. It makes no difference if the subject isn't a rich and famous celebrity. Treat them as if they are and pour your heart and soul into their event. They'll be happy, and you'll get better images and develop a good reputation. I have developed my business based solely on relationships. The clients I meet today are my friends tomorrow. They are my biggest advocates and fans of my work. As your list of clients grows, so will your network and relationships.
PHILOSOPHY ...
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