CHAPTER 5
Use LinkedIn As Your First Impression
Stand Out Online
I must come clean right up front. I am LinkedIn’s biggest fan. I am so sanguine about LinkedIn, people think I own a lot of stock in their parent company (Microsoft) or I work for them (that part is true: I have done work for them in the past). But my excitement for LinkedIn is actually rooted in my passion for personal branding.
I’m an unexpected entrepreneur, having held roles in corporate branding for the first chapter of my adult life. I only stopped “working for the man” because I was so passionate about the idea of personal branding. If there had been a role for a chief personal branding officer, I would have stayed in the corporate world for the rest of my career. But that ...
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