Digital You: Real Personal Branding in the Virtual Age

CHAPTER 10

Assess Your Current On- and Offline Networks

 

Build Your Fan Club

Now that you have some clarity about your message thanks to your exploration in part 1, and you’ve presented your message digitally and visually (parts 2 and 3), let’s talk about growing the audience for that message. And with that comes growth in branding—the taller the tree, the longer the shadow. When you grow and foster strong, enduring relationships, you move yourself across the branding continuum toward the ultimate goal in branding—being a brand in demand (Figure 10-1).

Figure 10-1. The Branding Continuum

With your brand promise crystal clear in the hearts and ...