Digital You: Real Personal Branding in the Virtual Age

CHAPTER 11

Nourish and Mobilize Your Network

 

Turn Fans Into Promoters

Don’t toot. Let others tout.

Now that you have updated your network and are actively building it, you need to nurture those relationships, increasing your visibility and credibility to get the people who know and like you to promote you. In a sense, you’re creating your own personal sales force of professionals who are eager to tout your brilliance so you don’t have to toot your own horn. This is always a welcomed message by my friends who consider themselves introverts. No chest pounding. No screaming from rooftops. No “me-me-me” required. The technique you’ll use to groom promoters also happens to be my favorite four-letter word:

Give.

And when you give in this case, you’re ...