7Very Precious Memories: Digital Memories and Data Valorization

“We have more ‘old’ photos and content than ever before, yet most of the Internet focuses on the ‘new’”1. By introducing its application in this way, Timehop company disseminates something that was previously lacking and Internet users can organize and promote the ever-increasing mass of content of a dynamic. First, there is a lack of tools made available to Internet users to organize and value the ever-increasing mass of archived content. Second, there is a dynamic that claims to respond to this lack and of which Timehop would like to be the precursor: that of the development by the digital industry of a large number of tools to meet a need that it has largely contributed to producing.

This contribution is part of my doctoral research work in which I questioned how these “digital memories” reflect a certain conception of individual memory and the role that the digitalization of user history plays in an environment often described as the present and the “instantaneous”. In recent years, however, we have seen an increase in the number of applications and functionalities that allow users to centralize, sort and organize their data in order to suggest the creation of “digital memories” (Figure 7.1). As early as 2010, Foursquare introduced the connection history of its users and Momento, a “smart diary”, but it was Timehop which, in 2011, popularized the principle of algorithmic suggestion of old content in the form ...

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