Chapter 5 How to Construct a “Bullet-Proof” Duplicable System
It was about three in the afternoon when the call came in from one of my “siblings,” another person cross-line who had the same sponsor as me. He was going through a belief crisis and needed someone to talk with about a fundamental issue of our profession. After stammering around about decoy issues, he finally asked the question that was troubling him.
“Does duplication really exist?”
He doubted this because he wasn’t experiencing any duplication himself, even though he had been in the business for a few years. And then he confided that our mutual sponsor had recently told him, “Duplication is a mirage.”
Some background: Our mutual sponsor was totally unduplicable. He had made his career “whale hunting,” as he calls it. Pretty much his entire strategy is approaching successful distributors with other companies and convincing them to come over to his team. In fact, he had recruited the guy who was calling me in exactly that fashion. In his mind, duplication didn’t really exist, because he had never been able to create it. Like a lot of people do, he took his own experience and projected it on the rest of the world.
Unfortunately, his experience is all too common in our space. Because too many people are introduced into the business in a way that produces very little duplication. I want to share with you how you and your team can build the business and create strong duplication at the same time. (I actually went on ...