Direct Selling—From Camels to Cyberspace

W. Alan Luce and Victoria L. Crittenden

Any social setting can be read as a historical document of itself shelved momentarily between past and present. Whatever the current social order, we know it became from what it was in the past. To where the social order evolves, we know it will arrive there by some transformation of what it is now.

(Barley 1990, 222)

On just about any day or night 6,000 years ago, before the development of writing and before the zero was invented that would lead to the development of modern math, you would find men trudging along, leading and sometimes riding their camels. Traveling along what became known as the “Silk Road,” they moved trade goods from China and India ...

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