CHAPTER 1 The Role and Expectations
Giving any form of creative direction is not so far removed from giving someone directions to a location in the world. You need to have a strong sense of where you are, understand where the person asking for direction needs to go and then clearly communicate what they should do to get there. Whenever you start a new project, no matter what phase of development it is in, before you give any directions, getting your bearings should always be your top priority. And the best way to start that is by understanding the expectations of your role. The expectations of your role are what will keep you grounded and honest and are a solid place to return to any time you feel you might be ...
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