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Disaster Communications in a Changing Media World, 2nd Edition by Kim S Haddow, George Haddow

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Chapter Eight

How to Adapt to the Changing Media Environment

“How to Adapt to the Changing Media Environment,” offers some very practical advice on how best to work with new newsrooms and the media. Working with the media—old and new—is core to effective disaster and emergency management communications. And working with the media has become increasingly important in these times of 24/7 news gathering and dissemination. The news hole will be filled—if not by official information channels, then by others. This chapter includes tips on relationship building, effective outreach, coordinating communications with other disaster agencies, best practices for monitoring and posting on social media and correcting inaccuracies. In addition, advice on how ...

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