SO WHAT DO THESE TWO BRANDS HAVE TO DO WITH YOUR BRAND?
These are just two examples of leaders whose brands have shaped the brands and created value in their companies. Like them, you have a unique brand, different from all others. You bring something singular and powerful to the enterprise you lead. This is true whether you are the founder or the leader running the organization today. This is why it is so important to truly understand and embrace your brand. It becomes the fulcrum for creating value.
Whether you are the CEO, or the leader of a team, division, committee, or nonprofit organization, you have a brand. There is a power and dynamic to your brand. And if you want to be a leader someday, now is the time to start thinking about your ...
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