The bigger the company, the more important it becomes to create a culture of communication and train your people to be very good at it. That means everyone needs to embrace the idea that communication matters. They must learn to streamline the message, to make it crisp, clear, and memorable. They must know how to make every word count, and often count every word. “I’m a gigantic believer in simplicity,” says Bob Kelly, CEO of BNY Mellon. “The one thing I can’t stand is walking into a meeting and having somebody put me through a 40-slide deck.”

When Kelly became CEO, he watched a parade of lengthy, meandering presentations, and then he told everyone to show up with only one summary slide. Imagine the shock that ...

Get Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.