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Discover Your CEO Brand by Suzanne Bates

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JOHN GUENTHER, BNY MELLON—WHAT DO YOU LOOK FOR WHEN ASSEMBLING YOUR TEAM?

John Guenther didn’t start in corporate communications at one of the largest, most successful banks. He started his career as a writer-in-training on one of the best-known, longest-running soaps, As the World Turns. And while he didn’t stay long at the job, he says, “The skills I gained working for a soap opera writer turned out to be invaluable.”

Guenther took a temp job at Citibank, which ultimately led to a position in marketing communications at the Bank of New York (BNY). One day, he got a request to write a speech for the chief executive. He did it so well that the position became permanent, and he has now managed executive communications for the combined BNY Mellon. ...

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