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Discover Your CEO Brand by Suzanne Bates

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WORKING WITH YOUR INTERNAL TEAM

When you bring a new communications team member on board, you want to get the relationship off to a good start. Erika Dornaus had just joined Constant Contact when I sat down to interview her boss, CEO Gail Goodman. Erika had worked on both the agency and the corporate side of communications. She knew that success would depend on getting off on the right foot. “The biggest challenge for me,” she says, “was to understand everything the company offered … how it came together, and how we were going to continue to grow as a company.”

The more rapidly you can expose new team members to the business, the better. “Constant Contact is great,” says Dornaus. “They do a full orientation the way I’ve never seen it done at ...

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