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Discover Your CEO Brand by Suzanne Bates

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Introduction

Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.

—ABRAHAM LINCOLN

WHAT IS A CEO BRAND? AND why do you need one? If you are picking up this book, you are curious about discovering your own brand. Perhaps you’re also just a little skeptical. After all, if you are a leader, you put your organization first. Your job is to lead. Having your own brand may seem, well, indulgent. You may not have placed personal brand building at the top of your list.

In truth, a powerful leader brand is essential to your success and your company’s future. By the time you’ve read this introduction, I think you’ll see why it’s so important to have a great brand. When you finish this book, ...

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