Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees

Book description

Leadership lessons from the iconic brand you can use to drive Disney-style success

In helping Walt Disney create “The Happiest Place on Earth,” Van France and his team started a business revolution in 1955 that eventually became the Disney University—the employee training and development program that powers one of the most famous brands on earth.

Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U. The book reveals the heart of the Disney Culture and describes the company's values and operational philosophies that support the world-famous Disney brand.

Doug Lipp is an internationally acclaimed expert on customer service, leadership, change management and global competitiveness, specializing in the lessons he learned at the Disney U.

Product information

  • Title: Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees
  • Author(s): Doug Lipp
  • Release date: March 2013
  • Publisher(s): McGraw-Hill
  • ISBN: 9780071808088