Index

A

A/B landing page testing

About.com

evaluating placements on
placement research for
relevance optimization for

accidental competition

accuracy, ad

action, user

as direct response goal
qualifying
upper vs. lower sales funnel
see also calls to action; clicks

ActionScript 1-3 codes

ad creatives. see creatives, ad

ad exchange

ad groups

for ad optimization
adding placements to
adding to campaigns
in AdWords account
Analytics reports for
creating
custom combinations
defined
exclusions
expanding reach of
for LinkedIn campaigns
organizing
remarketing lists
setting manual bids for
shared targeting with campaign
specificity in
uploading ads to

ad industry, historic

Ad Planner. see DoubleClick Ad Planner

Ad Rank

ad rotation

ad scheduling

in AdWords ...

Get Display Advertising: An Hour a Day now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.