Index
A
A/B landing page testing
About.com
evaluating placements on
placement research for
relevance optimization for
accidental competition
accuracy, ad
action, user
as direct response goal
qualifying
upper vs. lower sales funnel
see also calls to action; clicks
ActionScript 1-3 codes
ad creatives. see creatives, ad
ad exchange
ad groups
for ad optimization
adding placements to
adding to campaigns
in AdWords account
Analytics reports for
creating
custom combinations
defined
exclusions
expanding reach of
for LinkedIn campaigns
organizing
remarketing lists
setting manual bids for
shared targeting with campaign
specificity in
uploading ads to
ad industry, historic
Ad Planner. see DoubleClick Ad Planner
Ad Rank
ad rotation
ad scheduling
in AdWords ...
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