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Display Advertising: An Hour a Day by Corey Koberg, David Booth

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Chapter 5

Month 2: Targeting Your Audience

The Internet is a big place, and choosing among the millions and millions of places where we’d like our ads to show up can be a very daunting task. This month, we’ll be focusing on how to find the audiences that you want to target through contextual, placement, and audience targeting options. Once we’ve identified the various options you can take advantage of to seek out exactly the kinds of eyeballs you want your ads in front of, we’ll take a look at how to organize your various campaigns in ways that set you up for success.

Chapter Contents:

  • Week 5: Understand Targeting Options
  • Week 6: Find Good Keywords
  • Week 7: Find Good Placements
  • Week 8: Organize Campaigns and Ad Groups

Week 5: Understand Targeting ...

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