Chapter 12

Month 9: Using LinkedIn and Facebook Display Ads

While the Google Display Network lends itself to examples and serves as a great starting place for those new to display advertising, it’s far from your only option. Both LinkedIn and Facebook provide unique ways to target additional audiences and extend your reach. LinkedIn provides unprecedented professional demographics, while Facebook offers advertising opportunities based on social interaction that is unrivaled in the history of mankind.

Chapter Contents:

  • Week 33: Advertise on LinkedIn
  • Week 34: Launch and Measure LinkedIn Campaigns
  • Week 35: Advertise on Facebook
  • Week 36: Launch and Measure Facebook Campaigns

Week 33: Advertise on LinkedIn

Since its launch in 2003, LinkedIn has ...

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