Key Topics Covered in This ChapterFour Forces That Make Clear Positioning VitalFraming Choices About PositioningWhom Does the School Serve?What Does the School Do?How Does the School Deliver Programs?Where Does the School Deliver Programs?Who Delivers Programs?How Big Is the School?How Is the School Organized and Managed?How Is the School Funded?How Will the School Move to the Target Positioning?How Do We Best Make Decisions on Strategic Positioning?Different Purposes, Different ChoicesSumming Up