Disrupt Together: How Teams Consistently Innovate

Afterword

As we look back at our experiences with disruptive innovation from our viewpoints as investors, advisors, educators, and leaders, consistent hurdles stand out. Historically, companies were formed around a singular innovation—they were able to do something different, better, faster, or cheaper than the competition. After the market supported the innovation, the company tended to focus on developing incremental improvements and optimizing the innovation for maximum monetization and eventually profit. Risk aversion impacts organizational structure. Indeed, organizational structure...and behavior...morph into organizational stricture, often with a focus on reduced risk and uncertainty. The consequence is that the organization cannot easily ...