4. Assessing Your Innovation Capability


Ellen di Resta has focused her career on creating new sources of revenue for companies seeking to reinvent themselves, aligning market insight to create successful new products and services. She has worked in corporate and consulting capacities, currently with Becton Dickinson, and with clients such as P&G, Tetra Pak, and the Center for Creative Leadership. Ellen founded Synaptics Group to apply broad educational and industry experience to academic, speaking, and writing venues. She is a frequent lecturer and advisor to university and corporate innovation programs, is published in a variety of trade journals, ...

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