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Disrupt Yourself, With a New Introduction by Whitney Johnson

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7

Be Driven by Discovery

The only way of discovering the limits of the possible is to venture a little way past them into the impossible.

—Arthur C. Clarke

One of the key attributes ascribed to disruptors is that they play where no one else is playing. Whether you are a low-end disruptor or a new-market disruptor, you will find yourself pioneering your way to a market that has yet to be defined. As a trailblazer, even though you may have a goal or purpose, your path to that objective is yet to be marked. It is unrealistic to believe that you can get there without a detour or two; flexibility becomes an important attribute. Hence, disruptors have to be driven by discovery.

Conventional Planning

Picture yourself as an explorer, part of the Lewis ...

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