CHAPTER 5
YOUR BRAND IS WHO YOU ARE
Like the rest of us, you have a personal brand, even if you don’t know it. That brand is framed by the way people understand your story, for better or worse. More often than not, the image we believe we are portraying is the exact opposite of the message we are sending into the world.
PERCEPTION VERSUS REALITY
Before I evaluated my life, I had no idea how others perceived me. I assumed that I was well respected by my peers and that I had all the answers when it came to business. I assumed that my prior experience ...
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