Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success

INTRODUCTION

Ditch the Act demonstrates how revealing your failures and weaknesses is an essential element in building and sustaining a viral personal brand to help propel your relationships, your career, and/or your business. In this book, we’ll show how ditching your act and getting vulnerable creates a unique and somewhat ironic combination of differentiation and like-mindedness with your audience.

As marketing and communications experts in the corporate, academic, and start-up world, we understand both the reality and the pervasiveness of failure, weakness, and frustration. According to the U.S. Bureau of Labor Statistics, about 50 percent of new businesses survive five years or more, and only one-third survive more than ten years. Failure ...