10 Reputation Management and DEI
Karen Lindsey
The Edelman Trust Barometer study (2022) indicates that demonstrating societal leadership is now a core function of business. Companies and their leaders are now expected to be able to articulate and demonstrate their position on everything from environmental concerns to social justice actions. When a company communicates or does not communicate a stance on issues, it affects their credibility, trust, and ultimately their reputation among employees, the public, and other stakeholders. In this chapter, you will learn:
- What is reputation management?
- The role of strategic communicators
- What is political consumerism?
- Proactive and reactive ways to manage a reputation ...
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