Chapter 6

Engage Your Audience

“I am always ready to learn although I do not always like being taught.”

—Winston Churchill

According to one recent study, people remember 10 percent of what they read, 20 percent of what they hear, 30 percent of what they see, 50 percent of what they see and hear, 70 percent of what they say, and 90 percent of what they do and speak. That is why we recommend experiential learning as the primary delivery modality for sensitive training like diversity-related training.

Experiential training is based on forcing participants to consider their natural response to other people and other situations. We invite them to consider new thinking because it is important to them, rather than instructing them on ideas that are ...

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