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DIY MFA by Jacquelyn Mitchard, Gabriela Pereira

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Chapter 25

Know Your Reader

This chapter focuses on the most important—and most often overlooked—part of the publishing equation: your readers. Your goal is to learn how to identify who your readers are and to connect with them in a meaningful way. This is not about obsessing over sales statistics, compulsively checking Amazon reviews, or agonizing over new marketing pitches. Rather, the point is to understand who your readers are and why they want to read your book, and to make a connection from one human being to another.

You might think the best strategy is to cast a wide net and include every single person who may want to read your book. In fact, the opposite is true. While many different types of people might enjoy your book, the key to ...

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