Understanding InnovationTackling the Basics | Understanding the Benefits | Setting a Pace for Innovation | Directing Innovation | Innovating Successfully | Innovation and Invention | Making Innovation Happen | Meeting Challenges
Innovation is vital to the success of any business. But before you can apply it to your own organization, you need to understand what it is, why it is important, and how it applies to different business areas.
The word “innovation” today appears everywhere—on company websites, in advertisements for everything from hairspray to healthcare, on the lips of politicians, and in news features. However, while the word itself is popular, the concept of innovation remains poorly defined.