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DK Essential Managers: Understanding Accounts by Stephen Brookson

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Understanding Investors’ Ratios

The world of the stock exchange and external investors uses its own ratios to determine the viability of a business. These hard-nosed measures can be very revealing, so learn how to assess financial statements from an outsider’s point of view.

DK Note that investors focus on performance within industry sectors.
DK As with all financial analysis, always look at more than one ratio or measure.

Determining worth

A stock exchange index lists the largest publicly traded companies on the stock market as measured by their ...

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