Developer Frank Botsford bought a substantial area of barren pueblo land in 1886, which he then subdivided. Other real estate developers soon caught on to La Jolla’s potential and built resorts, but it wasn’t until Ellen Browning Scripps arrived in 1896 that the town developed as a research, education, and art center. Now, La Jolla (pronounced “hoya”) is among the most expensive land in the US. Befittingly, its name translates as “the jewel.”
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Museum of Contemporary ...