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DK Eyewitness Travel Guide Rome by

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Via Veneto

J3 @ 52, 53, 63, 80, 116, 119, 160 and many routes to Piazza Barberini q Barberini

Via Veneto descends in a lazy curve from the Porta Pinciana to Piazza Barberini, lined in its upper reaches with exuberant late 19th-century hotels and canopied pavement cafés. It was laid out in 1879 over a large estate sold by the Ludovisi family in the great building boom of Rome’s first years as capital of Italy. Palazzo Margherita, intended to be the new Ludovisi family palazzo, was completed in 1890. It now houses the American embassy.

In the 1960s this was the most glamorous street in Rome, its cafés patronized by film stars and plagued by paparazzi. Most of the people drinking ...

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