Do Consumers See Your Business as a Force for Good?

Book description

A Bentley University and Gallup survey on businesses’ role in making a positive impact on society and the environment found that despite some differences across demographics, overall consumers feel that companies should take action to minimize their environmental impact — but that large companies in particular aren’t doing enough. The author suggests several actions companies can take to improve their environmental sustainability performance.

Product information

  • Title: Do Consumers See Your Business as a Force for Good?
  • Author(s): Cynthia E. Clark
  • Release date: July 2023
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT65118