Do Consumers See Your Business as a Force for Good?
A national survey finds that most consumers think businesses can — and should — prioritize environmental sustainability alongside profitability.
The public’s growing concerns about environmental issues, along with the U.S. Federal Trade Commission’s efforts to impose fines on businesses for greenwashing, point to the potential fallout when companies engage in environmentally damaging actions. Companies such as Burger King, KFC, and McDonald’s have all been recent targets of government and investor pressure to cut plastic waste. Last year, both Kohl’s and Walmart reached settlements of $2.5 million and $3 million, respectively, for falsely claiming that dozens ...
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