Do Cool Sh*t - Quit Your Day Job, Start Your Own Business, and Live Happily Ever After

11

DISASTER LAUNCH

How to Win Back First-Time Believers After Big Mistakes

Only those who risk going too far can possibly find out how far one can go.

—T. S. ELIOT

I could feel my breath quicken and a tightening sensation build in my throat. The voice on the other line shouted, “I am never ever ordering from you again! And I’ll make sure my friends don’t either.”

Before I could respond, I heard a click.

Wow.

I checked the other orders. They were backed up by more than an hour and a half. I glanced at my overwhelmed workers, who were doing the best they could but were still so new to this job that I couldn’t blame them. I had hired the pizza makers ...