7

I GOT THIS

How Do I Go from Idea to Business Concept?

A few people of integrity can go a long way.

—BILL KAUTH

Why wasn’t I invited?”

She sounded like my sister when we were in high school, whining that she wanted to join me when I went out with friends. Jenn never usually acted this way, but I could really hear how hurt she was that she was left out. I hated leaving my good friends out of interesting experiences, but this was an exception.

“Jenn! Don’t feel bad at all, it’s a small event. You’ll find it boring anyway.” I downplayed it big-time. It was actually going to be quite awesome. But I had to make the tough call—I had room for only ...

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