“What is wrong is a style of life which is presented to be better, when it is directed towards having rather than being.
|--POPE JOHN PAUL II (1920-2005)|
TO PARAPHRASE STEVE MANN, the eye is the largest bandwidth pipe into the human brain, and graphic designers spend their days designing what goes in. When you leverage that power in order to deceive people, then those cleverly crafted messages and images become lies. We have a responsibility to not exploit this power.
Are branding and advertising, by their very natures, misleading? Not at all. Most advertising ...