Chapter 5. Where The Truth Lies: A Slippery Slope
Train station, Dachau, Germany, 2007
“What is wrong is a style of life which is presented to be better, when it is directed towards having rather than being. | ||
| --POPE JOHN PAUL II (1920-2005) | ||
TO PARAPHRASE STEVE MANN, the eye is the largest bandwidth pipe into the human brain, and graphic designers spend their days designing what goes in.[79] When you leverage that power in order to deceive people, then those cleverly crafted messages and images become lies. We have a responsibility to not exploit this power.
Are branding and advertising, by their very natures, misleading? Not at all. Most advertising ...
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