Chapter 12. “What Can Any Professional Do?” Commit!

“What Can Any Professional Do?” Commit!

Award-winning ad for cosmetic surgery: but aren’t our noses good enough already?


“Now that we can do anything, what will we do?”


EVERYBODY: Please read this final chapter. Think about how these principles apply to your work even if you do not call yourself a designer.

Imagine what would be possible if designers did not participate in the export of overconsumption and the unbridled fulfillment of greed. No one understands the powerful mechanism behind these manipulations better than design professionals, and we have the creativity and persuasiveness to make a positive change. We must ...

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