Chapter 12. “What Can Any Professional Do?” Commit!

“What Can Any Professional Do?” Commit!

Award-winning ad for cosmetic surgery: but aren’t our noses good enough already?

 

“Now that we can do anything, what will we do?”

 
 --BRUCE MAU

EVERYBODY: Please read this final chapter. Think about how these principles apply to your work even if you do not call yourself a designer.

Imagine what would be possible if designers did not participate in the export of overconsumption and the unbridled fulfillment of greed. No one understands the powerful mechanism behind these manipulations better than design professionals, and we have the creativity and persuasiveness to make a positive change. We must ...

Get Do Good: How Design Can Change the World now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.