CHAPTER 6
RESPONSIBILITY
Behave Fairly
Treat employees, suppliers, and the environment well.
A company’s employee policies, community impact, supply chain management, and environmental footprint matter more than ever. Corporate reputations are made and lost by how well a business addresses issues that matter to its stakeholders and society at large. Increasingly, even investors are insisting that companies be fair to employees, proactive in managing their supply chain, focused on reducing their environmental footprint, and open to acknowledging and fixing their mistakes before they are called out on social media. So it’s no surprise that behaving responsibly—defined by participants in CultureQ research primarily as treating employees well, being ...
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